Can CBD really protect, heal and restore the skin?
Just a few years ago, most of the cannabis-infused topicals and skincare products available were jars of greasy green glop, handmade in someone’s kitchen and smelling suspiciously of bong water. Not so in 2019.
In today’s 17-billion-dollar “prestige beauty” industry, cannabis-infused skincare is the hottest trend since snail mucus, and the non-intoxicating cannabinoid known as cannabidiol (CBD) is its sparkly little darling. CBD is the reason why executives from top outfits like L’oreal and GOOP are leaving lucrative jobs to join forces with cannabis skincare start-ups.
CBD blasted into the entrepreneurial stratosphere after the passage of 2018 Farm Bill, which removed hemp from the Controlled Substances Act and supposedly made it legal to grow, produce and market any part or derivative of a cannabis sativa plant containing a minuscule amount (0.3 percent or less) of tetrahydrocannabinol (THC). These days, CBD-spiked skin products are everywhere. Vogue, Vanity Fair, and Forbes sing their praises. Gwyneth Paltrow and Martha Stewart are big fans. And while it’s not surprising that Bob Marley’s daughter has her own cannabis-infused skincare line, you can also buy CBD-infused lotions, massage oils and lip balms from Amazon or at the mall in stores like Sephora, CVS, and Walmart.
Read the whole story here: Project CBD.Org
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